Introducing Peter Greenaway CBE’s first-ever advertising endeavour: a new short movie masterpiece with a never-before-seen cast of modern-day royals, bridging Raffles’ noble legacy and its powerful future
PARIS, Nov. 2, 2021 /PRNewswire/ — Raffles Hotels & Resorts today announced Hotel Royalty Since 1887, a brand campaign developed by Accor’s Creative Studio, a diverse cast of modern-day royals, and celebrated film director and artist, Peter Greenaway. Renowned for his evocative films with striking imagery, Peter Greenaway brings his powerful vision to this collaboration, the first commercial project of his career. The campaign pays tribute to the brand’s storied history and prestige through an innovative, emotive, offbeat, and atypical lens – modernising hotel royalty through a multi-generational cast that have always considered Raffles their luxury brand of choice.
The new campaign is designed to reinterpret the golden age of travel, with each vignette emulating a painting, layered with saturated colours and textures that feel exotic and daring, yet also familiar. Filmed and shot at Raffles Singapore, the birthplace of the brand, the campaign draws from the fundamental spirit of Raffles, showcasing the extraordinary experience the brand provides. Inspired by Raffles’ philosophy of true luxury being not only about what you do, but also about how you feel, the campaign highlights the brand’s position as a destination for the well-travelled; a meeting point for many cultures, infused with international influences, where stories are told, and legends are made.
Showcasing an enchanting, imaginary day in the life at Raffles, the campaign follows a cast of real-life royals – HIRH Catharina von Habsburg, Archduchess of Austria, Princess of Hungary and Bohemia with her mother HIRH Archduchess Anna Gabriele von Habsburg, born von Wrede; HRH Maharaja Sawai Padmanabh Singh, King of Jaipur; George Spencer-Churchill, Marquess of Blandford; HRH Princess Maria-Olympia of Greece and Denmark; and HH Prince Nikolai of Denmark – as they embark on a series of marvellous and whimsical adventures. As the day progresses, scenes build to a crescendo through a riot of colours, textures and movement, culminating with the joy of an opulent banquet. Throughout the scenes, simple pleasures become elevated, and the journey inspires a sense of wonder and amazement, reflecting the true essence of the brand and the feeling of Raffles’ guests when in residence.
From writing to fashion and from polo to aviation, each royal cast member has a personal passion that connects to the roots of the Raffles brand. Director Peter Greenaway has incorporated these passions into the campaign in symbolic and meaningful ways. One particularly poignant scene depicts HIRH Catharina von Habsburg writing exactly where Rudyard Kipling, one of her favourite authors, wrote The Jungle Book. Greenaway captures an incredibly moving moment as von Habsburg pens an emotional letter to her ancestor, Marie Antoinette. Throughout the film, Greenaway aims to portray Raffles as an exclusive retreat for well-travelled connoisseurs, enchanting them with distinctive and meaningful experiences.
To view Peter Greenaway’s film, please click here http://www.raffles.com/raffles-life/raffles-royalty.
A legendary brand known for creating landmark properties in culturally rich destinations around the world, Raffles is on track to double its portfolio by 2024, adding a host of distinguished addresses that will continue to set the standard in luxury hospitality. Recently, Raffles opened a second hotel in Dubai (The Palm), and the much-anticipated Raffles London at The OWO is set to open in 2022, along with additional flagship properties planned for Boston, Doha, Jeddah, Macau, Bahrain, Moscow and more.
About Raffles Raffles Hotels & Resorts boasts an illustrious history and some of the most prestigious hotel addresses worldwide. In 1887, Raffles Singapore set the standard for luxury hospitality, introducing the world to private butlers, the Singapore Sling and its enduring, legendary service. Today, Raffles continues this tradition in leading cities and lavish resort locales, enchanting travellers with meaningful experiences and service that is both gracious and intuitive. Connoisseurs of life choose Raffles, not merely for its aura of culture, beauty and gentility, but for the extraordinary way they feel when in residence with Raffles. Each Raffles, be it Paris, Istanbul, Dubai, Warsaw, Jakarta or the Seychelles, serves as a venerated oasis where travellers arrive as guests, leave as friends and return as family. Raffles is part of Accor, a world-leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries.
raffles.com | all.accor.com | group.accor.com
Media Contact: Ellie Kay, Fox Communications, [email protected]
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Source Here: easternherald.com
Zype Recognized for OTT Leadership and Product ROI During OTT Executive Summit Awards Presentation
Zype Playout 2.0 recognized for ‘Best ROI’ and Matt Moore, SVP of Product, named ‘OTT Guru’ at 2021 awards ceremony
NEW YORK, Dec. 2, 2021 /PRNewswire/ — Zype, the leading video API and infrastructure platform, today announced it received two awards during the OTT Executive Summit conference. Zype Playout 2.0 was recognized for “Best ROI” in the company awards category. Additionally, Matt Moore, Zype’s SVP of Product, was named “OTT Guru ” in the individual category which identifies the executives who contributed to the most insightful learning and discussions during the event.
The “OTT Genius” and “Best of Show” Awards Presentation took place on November 18, the final day of the 2021 OTT Executive Summit. Award winners were voted on and chosen by those who attended and participated in the event. The OTT Executive Summit is a global, three-day conference that brings together the top minds in video content, distribution, and technology to discuss how OTT is enabling new business models for both traditional Pay TV providers and streaming video innovators.
“We congratulate Zype for being named Best ROI at OTT Executive Summit,” said Brian Mahony, CEO of Trender Research and President of OTT Executive Summit. “Best ROI is determined as the product or service best able to provide a financial return on investment for new OTT services or existing ones wishing to scale up. This honor was awarded solely by impressing the 1,500+ mostly executive-level attendees of the Summit, who alone vote.”
“Furthermore, I’m very pleased to announce that Zype’s Head of Product, Matt Moore, was named OTT Guru,” continued Mr. Mahony. “This is another high honor bestowed solely by attendee feedback. Matt clearly made the case for Zype, showing the value that they provide to OTT services big and small, existing or new.”
“Best ROI” – Playout 2.0
Zype Playout 2.0 was selected among 10 other OTT products and services during the “Product Speedcase” session of OTT Executive Summit. Playout 2.0 is the newest version of Zype’s award-winning live linear solution that allows users to easily build and monetize linear TV channels through drag-and-drop programming of live or on-demand videos into linear streams for digital distribution. Playout 2.0 manages all aspects of programming, distribution, and monetizing linear playout channels. The latest version also includes new analytics dashboards that provide content performance insights to measure engagement and ROI.
Playout 2.0 represents a new generation of live-linear streaming capabilities that make it possible for anyone to curate a diverse range of content types and formats into a singular linear channel. With Playout 2.0, content owners can find new life in existing assets and further monetize existing content libraries by building digital linear channels for streaming platforms. Playout 2.0 makes it simple to build and grow curated linear FAST channels, whether for always-on, pop-up, seasonal or programming marathon use cases. Providing one consolidated platform to ingest content, curate live or VOD programming into linear streams, monetize the content, and distribute to multiple digital endpoints, Playout 2.0 lowers the time, cost and expertise required to grow viewership of linear content on OTT, mobile and social video platforms.
“OTT Guru” – Matt Moore – SVP Product at Zype
Moore was recognized as “OTT Guru” for his OTT insights during the “Product Speedcase: 5 Minute Demo” of Playout 2.0. Moore is a seasoned media development leader with a proven track record of growing audiences and revenue by connecting content with technology. He joined Zype earlier this year as the VP of Product for Connectors after spending 10 years focusing on content distribution and platform partnership efforts at several media properties, including Vox Media, National Geographic, and Discovery Channel. In this time, Moore built content programs that expanded video, text, and audio publishing across social platforms, TV apps, cable networks, voice assistants, news apps, and OEM devices. Moore’s focus at Zype is on connecting meaningful, user-focused video experiences with the tools that media organizations need to build, manage, and grow their multi-platform content strategies.
“The OTT Executive Summit awards are especially rewarding because they are voted on by industry professionals and leaders who attend the event,” said Ed Laczynski, CEO at Zype. “It’s encouraging to see the industry traction around Playout 2.0. It was also a pleasure to see one of our top executives recognized by his peers for his deep industry knowledge. Matt is truly deserving of the award. His success in connecting OTT technology with content to grow audiences is unmatched.”
For more information about Zype and Playout 2.0, visit: zype.com/product/playout or https://www.zype.com/.
Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated publishing and app creation, Zype’s SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype’s customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and headquartered in New York, Zype is a privately held company with over 300 customers worldwide. www.zype.com.
Contact:Guy MurrelCatapult for [email protected] (303) 581-7760
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Source Here: easternherald.com
ElectrifAi Showcases Pre-Structured Machine Learning Models With SquareOne at Smart Data Summit
Delivering fast and reliable machine learning business solutions.
JERSEY CITY, N.J., Nov. 17, 2021 /PRNewswire/ — ElectrifAi, one of the world’s leading companies in practical artificial intelligence (AI) and pre-built machine learning (ML) models, is showcasing pre-structured ML models today with SquareOne at Smart Data Summit in Dubai.
ElectrifAi has one of the largest libraries of pre-structured ML models that has been built and battle-tested since 2004. We have also developed advanced Computer Vision models that drive workplace safety as well as reduce costs. Combined with our Machine Learning as a Service (MLaaS) offering, we are helping companies quickly realize the benefits of AI and ML.
Most companies understand that their data is a powerful, untapped asset. However, companies struggle simply to access and clean their data. Many of these same companies conclude machine learning is a distant possibility reserved only for the largest, most sophisticated Tier One players. Not anymore. With ElectrifAi’s MLaaS, large and small companies alike can extract value from their data and turn it into a strategic weapon to drive revenue, reduce costs, and/or risk. MLaaS makes it easy for companies struggling with their data or who lack robust data science and data engineering teams.
MLaaS enhances the efficiencies and convenience of ML. It is developed, maintained, and operated by ElectrifAi. Delivered as a full business function powered by AI and ML, it seamlessly connects to our client’s cloud or on-premises workloads and no ML experience is needed. We ensure the MLaaS offering provides our clients with a faster, better, cheaper, and substantially less risky way to achieve ML. With ElectrifAi’s MLaaS, clients can get ML solutions fast without the time-consuming hassle and expense of building ML from scratch.
Part of our MLaaS offering are the following pre-structured ML models: Computer Vision, Demand Forecasting, Inventory Optimization, Dynamic Pricing, Scheduling Optimization, Predictive Maintenance, Customer Engagement, A/R Collections and Invoice, as well as SpendAi and ContractAi. The Computer Vision models include solutions for Upstream, Midstream, and Downstream oil and gas companies.
ElectrifAi’s pre-structured ML models are business-ready and proven in the real-world. With a fast time-to-deployment and lower project risk, we do all the heavy lifting for our clients. Clients describe their business use case and we tell them what data is needed to run the best ML solution to solve their business problems. We train, operate and deploy the models and quickly deliver results.
“We are excited to showcase our pre-structured machine learning models and MLaaS at the Smart Data Summit. It’s all about time-to-value and turning data into a strategic weapon with high ROI use cases. With our pre-structured models, companies who struggle with data or who lack deep data engineering and data science expertise can quickly enjoy the benefits and power of machine learning and computer vision. Similarly, larger companies who have invested in platforms or who have capable internal technical teams can further accelerate with ElectrifAi’s MLaaS and pre-structured models. Why wait for machine learning? With our MLaaS offering, you can achieve machine learning in 8-12 weeks versus 8-12 months to build new models.” – Edward Scott, CEO, ElectrifAi
ElectrifAi is a global leader in business-ready machine learning models. ElectrifAi’s mission is to help organizations change the way they work through machine learning: driving revenue uplift, cost reduction as well as profit and performance improvement. Founded in 2004, ElectrifAi boasts seasoned industry leadership, a global team of domain experts, and a proven record of transforming structured and unstructured data at scale. A large library of Ai-based products reaches across business functions, data systems, and teams to drive superior results in record time. ElectrifAi has approximately 200 data scientists, software engineers and employees with a proven record of dealing with over 2,000 customer implementations, mostly for Fortune 500 companies. At the heart of ElectrifAi’s mission is a commitment to making Ai and machine learning more understandable, practical and profitable for businesses and industries across the globe. ElectrifAi is a global company with offices in Miami, Jersey City, Shanghai and New Delhi.
About Square One
SquareOne helps organizations exponentiate their potential by partnering up with industry leaders in solutions, providing our clients a complete digital vision leveraged by the latest in tech and complete implementation with our team of experts. Square One helps organizations in their digital transformation journey with visionary, world-class software applications, powered by an experienced and committed professional team with vast experience and focus on customer delight. Square One spot early global technology trends in the digital initiatives space, partner with the best and furiously learn and bring these platforms and solutions to the region. SquareOne is the region’s leading provider of business transformation technologies, powered by best-in-class software solutions and profound knowledge of local enterprise needs from over a decade of experience, enabled by a passionate team of professionals whose expertise spans across multiple industry verticals.
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L’OCCITANE Acquires Majority Stake in Brazilian-inspired Premium Beauty Brand Sol De Janeiro
GENEVA, Nov. 15, 2021 /PRNewswire/ — The L’OCCITANE Group, an international group that manufactures and retails beauty and well-being products that are rich in natural and organic ingredients, is pleased to announce its acquisition of a majority stake in Sol de Janeiro, an innovative leader in the global prestige body care market. Born of an authentic Brazilian philosophy of celebration and joy, Sol de Janeiro is a fast-growing, award-winning lifestyle skincare brand beloved by multi-generational, modern and global consumers from millennials to Gen Z.
Founded in the US in 2015 as a results-driven premium body care brand with highly efficacious ingredients sustainably sourced from Brazil, Sol de Janeiro is one of the fastest-growing premium skincare brands in North America, with success across body care, fragrance and hair care products. It sells both directly to consumers through its website and through various premium retailers across the globe.
The acquisition is in line with the Group’s strategy of building a leading portfolio of premium beauty brands. Sol de Janeiro is a strategic fit for the Group in terms of brand recognition and identity, product quality, management capability, as well as growth, profitability and cash generation prospects. Sol de Janeiro’s digital presence and established body care business is complementary to the Group’s balanced geographical strategy to build a portfolio of strong brands in all major geographical regions. Meanwhile, Sol de Janeiro is expected to leverage the Group’s international presence to expand into new markets.
Andre Hoffmann, Vice-Chairman & Chief Executive Officer of L’OCCITANE, said, ‘We are delighted to be further expanding our brand portfolio and accelerating our transformation into a multi-brand and geographically balanced group. With a compelling brand story and an experienced and entrepreneurial management team, Sol de Janeiro reflects our values and premium beauty image.’
Heela Yang, Chief Executive Officer and Co-Founder of Sol de Janeiro, said, ‘I have always admired L’OCCITANE, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration.’
The Group will acquire an 83% indirect interest in Sol de Janeiro. Upon closing, Sol de Janeiro will become a majority-owned subsidiary of the Group.
Contact: [email protected]
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