MAHE, Seychelles, Nov. 3, 2021 /PRNewswire/ — BitMEX is very glad to announce that it has appointed Michele Bertacco as Chief Marketing Officer, reporting to CEO Alexander Hoptner. As BitMEX pursues its Beyond Derivatives strategy in a dynamic and hyper-competitive marketplace, Michele will lead the rapid development and growth of the company’s marketing and communication team. He joins BitMEX effective today.
Michele is a global marketeer with an innovative approach who previously served as Brand Director EMEA and Russia for Haier, the #1 global smart home appliances company, helping the brand to reinvent itself and successfully reach a premium position in the region. His previous roles for a range of successful start-ups and established top brands gave him extensive experience in marketing, communications, and brand development with a solid financial background.
His remit will include leading BitMEX’s marketing function, which includes customer acquisition, brand and communication, user experience, and customer engagement spheres. He’s extremely well-suited to manage the company’s principal partnership with AC Milan as he has in previous experiences, partnering with it and other legendary clubs in Europe.
Michele said: “Crypto is about innovation and inclusivity – this is why an iconic brand like BitMEX is a special opportunity to lend my support. As our product offering dramatically expands – especially for retail users – in the short term, our talented team will adopt an approach that will make BitMEX a preferred choice amongst crypto traders”.
Alexander Hoptner, CEO of BitMEX, said: “This is a time of incredible growth and evolution for BitMEX, and we are expanding a marketing team that is built to compete and win in the ever-changing crypto market. Marketing success in our industry requires creativity, bravery, and authenticity in equal measures and we’re delighted to have found an inspiring and experienced leader in Michele who will help us do all these things as we connect with and grow our user”.
BitMEX is the next-generation cryptocurrency trading platform, which supports leveraged trading via Perpetual and Futures Contracts. Our mission is to professionalise the trading of cryptocurrency derivatives. We offer a fast, safe, and liquid way to trade and hedge cryptocurrency risk. For more information, visit www.bitmex.com.
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Original Article: easternherald.com
Zype Recognized for OTT Leadership and Product ROI During OTT Executive Summit Awards Presentation
Zype Playout 2.0 recognized for ‘Best ROI’ and Matt Moore, SVP of Product, named ‘OTT Guru’ at 2021 awards ceremony
NEW YORK, Dec. 2, 2021 /PRNewswire/ — Zype, the leading video API and infrastructure platform, today announced it received two awards during the OTT Executive Summit conference. Zype Playout 2.0 was recognized for “Best ROI” in the company awards category. Additionally, Matt Moore, Zype’s SVP of Product, was named “OTT Guru ” in the individual category which identifies the executives who contributed to the most insightful learning and discussions during the event.
The “OTT Genius” and “Best of Show” Awards Presentation took place on November 18, the final day of the 2021 OTT Executive Summit. Award winners were voted on and chosen by those who attended and participated in the event. The OTT Executive Summit is a global, three-day conference that brings together the top minds in video content, distribution, and technology to discuss how OTT is enabling new business models for both traditional Pay TV providers and streaming video innovators.
“We congratulate Zype for being named Best ROI at OTT Executive Summit,” said Brian Mahony, CEO of Trender Research and President of OTT Executive Summit. “Best ROI is determined as the product or service best able to provide a financial return on investment for new OTT services or existing ones wishing to scale up. This honor was awarded solely by impressing the 1,500+ mostly executive-level attendees of the Summit, who alone vote.”
“Furthermore, I’m very pleased to announce that Zype’s Head of Product, Matt Moore, was named OTT Guru,” continued Mr. Mahony. “This is another high honor bestowed solely by attendee feedback. Matt clearly made the case for Zype, showing the value that they provide to OTT services big and small, existing or new.”
“Best ROI” – Playout 2.0
Zype Playout 2.0 was selected among 10 other OTT products and services during the “Product Speedcase” session of OTT Executive Summit. Playout 2.0 is the newest version of Zype’s award-winning live linear solution that allows users to easily build and monetize linear TV channels through drag-and-drop programming of live or on-demand videos into linear streams for digital distribution. Playout 2.0 manages all aspects of programming, distribution, and monetizing linear playout channels. The latest version also includes new analytics dashboards that provide content performance insights to measure engagement and ROI.
Playout 2.0 represents a new generation of live-linear streaming capabilities that make it possible for anyone to curate a diverse range of content types and formats into a singular linear channel. With Playout 2.0, content owners can find new life in existing assets and further monetize existing content libraries by building digital linear channels for streaming platforms. Playout 2.0 makes it simple to build and grow curated linear FAST channels, whether for always-on, pop-up, seasonal or programming marathon use cases. Providing one consolidated platform to ingest content, curate live or VOD programming into linear streams, monetize the content, and distribute to multiple digital endpoints, Playout 2.0 lowers the time, cost and expertise required to grow viewership of linear content on OTT, mobile and social video platforms.
“OTT Guru” – Matt Moore – SVP Product at Zype
Moore was recognized as “OTT Guru” for his OTT insights during the “Product Speedcase: 5 Minute Demo” of Playout 2.0. Moore is a seasoned media development leader with a proven track record of growing audiences and revenue by connecting content with technology. He joined Zype earlier this year as the VP of Product for Connectors after spending 10 years focusing on content distribution and platform partnership efforts at several media properties, including Vox Media, National Geographic, and Discovery Channel. In this time, Moore built content programs that expanded video, text, and audio publishing across social platforms, TV apps, cable networks, voice assistants, news apps, and OEM devices. Moore’s focus at Zype is on connecting meaningful, user-focused video experiences with the tools that media organizations need to build, manage, and grow their multi-platform content strategies.
“The OTT Executive Summit awards are especially rewarding because they are voted on by industry professionals and leaders who attend the event,” said Ed Laczynski, CEO at Zype. “It’s encouraging to see the industry traction around Playout 2.0. It was also a pleasure to see one of our top executives recognized by his peers for his deep industry knowledge. Matt is truly deserving of the award. His success in connecting OTT technology with content to grow audiences is unmatched.”
For more information about Zype and Playout 2.0, visit: zype.com/product/playout or https://www.zype.com/.
Zype is the infrastructure for digital video, providing a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated publishing and app creation, Zype’s SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype’s customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and headquartered in New York, Zype is a privately held company with over 300 customers worldwide. www.zype.com.
Contact:Guy MurrelCatapult for [email protected] (303) 581-7760
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Source Here: easternherald.com
ElectrifAi Showcases Pre-Structured Machine Learning Models With SquareOne at Smart Data Summit
Delivering fast and reliable machine learning business solutions.
JERSEY CITY, N.J., Nov. 17, 2021 /PRNewswire/ — ElectrifAi, one of the world’s leading companies in practical artificial intelligence (AI) and pre-built machine learning (ML) models, is showcasing pre-structured ML models today with SquareOne at Smart Data Summit in Dubai.
ElectrifAi has one of the largest libraries of pre-structured ML models that has been built and battle-tested since 2004. We have also developed advanced Computer Vision models that drive workplace safety as well as reduce costs. Combined with our Machine Learning as a Service (MLaaS) offering, we are helping companies quickly realize the benefits of AI and ML.
Most companies understand that their data is a powerful, untapped asset. However, companies struggle simply to access and clean their data. Many of these same companies conclude machine learning is a distant possibility reserved only for the largest, most sophisticated Tier One players. Not anymore. With ElectrifAi’s MLaaS, large and small companies alike can extract value from their data and turn it into a strategic weapon to drive revenue, reduce costs, and/or risk. MLaaS makes it easy for companies struggling with their data or who lack robust data science and data engineering teams.
MLaaS enhances the efficiencies and convenience of ML. It is developed, maintained, and operated by ElectrifAi. Delivered as a full business function powered by AI and ML, it seamlessly connects to our client’s cloud or on-premises workloads and no ML experience is needed. We ensure the MLaaS offering provides our clients with a faster, better, cheaper, and substantially less risky way to achieve ML. With ElectrifAi’s MLaaS, clients can get ML solutions fast without the time-consuming hassle and expense of building ML from scratch.
Part of our MLaaS offering are the following pre-structured ML models: Computer Vision, Demand Forecasting, Inventory Optimization, Dynamic Pricing, Scheduling Optimization, Predictive Maintenance, Customer Engagement, A/R Collections and Invoice, as well as SpendAi and ContractAi. The Computer Vision models include solutions for Upstream, Midstream, and Downstream oil and gas companies.
ElectrifAi’s pre-structured ML models are business-ready and proven in the real-world. With a fast time-to-deployment and lower project risk, we do all the heavy lifting for our clients. Clients describe their business use case and we tell them what data is needed to run the best ML solution to solve their business problems. We train, operate and deploy the models and quickly deliver results.
“We are excited to showcase our pre-structured machine learning models and MLaaS at the Smart Data Summit. It’s all about time-to-value and turning data into a strategic weapon with high ROI use cases. With our pre-structured models, companies who struggle with data or who lack deep data engineering and data science expertise can quickly enjoy the benefits and power of machine learning and computer vision. Similarly, larger companies who have invested in platforms or who have capable internal technical teams can further accelerate with ElectrifAi’s MLaaS and pre-structured models. Why wait for machine learning? With our MLaaS offering, you can achieve machine learning in 8-12 weeks versus 8-12 months to build new models.” – Edward Scott, CEO, ElectrifAi
ElectrifAi is a global leader in business-ready machine learning models. ElectrifAi’s mission is to help organizations change the way they work through machine learning: driving revenue uplift, cost reduction as well as profit and performance improvement. Founded in 2004, ElectrifAi boasts seasoned industry leadership, a global team of domain experts, and a proven record of transforming structured and unstructured data at scale. A large library of Ai-based products reaches across business functions, data systems, and teams to drive superior results in record time. ElectrifAi has approximately 200 data scientists, software engineers and employees with a proven record of dealing with over 2,000 customer implementations, mostly for Fortune 500 companies. At the heart of ElectrifAi’s mission is a commitment to making Ai and machine learning more understandable, practical and profitable for businesses and industries across the globe. ElectrifAi is a global company with offices in Miami, Jersey City, Shanghai and New Delhi.
About Square One
SquareOne helps organizations exponentiate their potential by partnering up with industry leaders in solutions, providing our clients a complete digital vision leveraged by the latest in tech and complete implementation with our team of experts. Square One helps organizations in their digital transformation journey with visionary, world-class software applications, powered by an experienced and committed professional team with vast experience and focus on customer delight. Square One spot early global technology trends in the digital initiatives space, partner with the best and furiously learn and bring these platforms and solutions to the region. SquareOne is the region’s leading provider of business transformation technologies, powered by best-in-class software solutions and profound knowledge of local enterprise needs from over a decade of experience, enabled by a passionate team of professionals whose expertise spans across multiple industry verticals.
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L’OCCITANE Acquires Majority Stake in Brazilian-inspired Premium Beauty Brand Sol De Janeiro
GENEVA, Nov. 15, 2021 /PRNewswire/ — The L’OCCITANE Group, an international group that manufactures and retails beauty and well-being products that are rich in natural and organic ingredients, is pleased to announce its acquisition of a majority stake in Sol de Janeiro, an innovative leader in the global prestige body care market. Born of an authentic Brazilian philosophy of celebration and joy, Sol de Janeiro is a fast-growing, award-winning lifestyle skincare brand beloved by multi-generational, modern and global consumers from millennials to Gen Z.
Founded in the US in 2015 as a results-driven premium body care brand with highly efficacious ingredients sustainably sourced from Brazil, Sol de Janeiro is one of the fastest-growing premium skincare brands in North America, with success across body care, fragrance and hair care products. It sells both directly to consumers through its website and through various premium retailers across the globe.
The acquisition is in line with the Group’s strategy of building a leading portfolio of premium beauty brands. Sol de Janeiro is a strategic fit for the Group in terms of brand recognition and identity, product quality, management capability, as well as growth, profitability and cash generation prospects. Sol de Janeiro’s digital presence and established body care business is complementary to the Group’s balanced geographical strategy to build a portfolio of strong brands in all major geographical regions. Meanwhile, Sol de Janeiro is expected to leverage the Group’s international presence to expand into new markets.
Andre Hoffmann, Vice-Chairman & Chief Executive Officer of L’OCCITANE, said, ‘We are delighted to be further expanding our brand portfolio and accelerating our transformation into a multi-brand and geographically balanced group. With a compelling brand story and an experienced and entrepreneurial management team, Sol de Janeiro reflects our values and premium beauty image.’
Heela Yang, Chief Executive Officer and Co-Founder of Sol de Janeiro, said, ‘I have always admired L’OCCITANE, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration.’
The Group will acquire an 83% indirect interest in Sol de Janeiro. Upon closing, Sol de Janeiro will become a majority-owned subsidiary of the Group.
Contact: [email protected]
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